On December 13 in the Philharmonic Society Hall the annual beauty pageant Cӑvaš Piki (Miss Chuvash, not to be confused with Miss Chuvashia) took place. Contestants came from districts of Chuvashia and Tatarstan and competed in five categories. First they presented themselves and then performed their talent routines. After that they were interviewed by the judges, presented traditional dishes they prepared and modeled beautiful traditional-inspired clothes.

It took the judges very long to come to a decision: Viktoria Tihonova from Murkash became this year's Miss Chuvash. She won a trip to a sea resort, while the runners-up were awarded tablet computers.